Maximizing Your Marketing Spend -3 Simple Branding Rules

Do you want to make the most out of your marketing budget? Learn three easy branding rules that can help you maximize your marketing spend. Whether you’re a small business owner or a marketing novice, these simple tips can greatly boost your brand’s visibility and success. 

Let’s jump in and discover how you can enhance your marketing efforts with effective branding strategies.

Create Strong, Consistent Branding

Think of the brands you’ve heard of. Starbucks, Ford, Toyota, Aveda, Apple, Home Depot, and Nike are well-known names. There is probably an association with every one of them, whether positive or negative. No matter what you think, they have succeeded in distinguishing them from other brands.

• The person who purchases Tide detergent will be more concerned about having clean clothes than someone who chooses to buy a non-name brand for savings.
• Starbucks customers want a high-end product presented in a beautiful environment, unlike Dunkin Donuts customers, who don’t care about the experience and are only looking for coffee and donuts.
• A woman who uses only Aveda products has reasons she considers important, even if she has to pay more than the woman who purchases Suave items at the drugstore.

Some companies even commit several incredibly costly mistakes that harm their brand’s reputation. If they get back to their original state, it may take years to repair their brand’s strength in the mind of the person buying from them.

Discover Your Core Values and Use Them in Branding

So you’re not Nike, Apple, or Starbucks. That’s fine. Whatever industry your business is in, you can better establish an identity that distinguishes you from the rest.

It can be a problem to establish a brand for business leaders. Even the most successful Company might need to be made aware of the principles that make it successful.

• Think about a successful auto repair shop. The key to its success is personal attention and attentive customer service. The mechanics would take the time to educate the customers until they truly got it. This could be a significant element of the brand’s image. If the garage tried to promote “faster repairs than anyone else,” it would ignore the concept behind its brand—a big mistake.

Every business must understand the values that drive their success. Uncovering it may take some contemplation or a long-lasting conversation with loyal customers. But it’s worth it.

Get Your Customers’ Help to Get It Right

Marketing costs may be high – but every business does marketing. It’s about making sure you’re getting the most value from it. Is your business getting the most possible return?

Correct branding could help you save hundreds of thousands in advertising because your message doesn’t get diluted. It’s a precise message to the exact people.

• Does your message reach your potential customers?
• Does it truly reflect the essence of the person you are as a business?
• Does it actually “speak” to potential prospects and draw them to you?

Don’t use just your “best guess” here. Contact past customers. Also, ask people who need to become more familiar with your business. Find different perspectives about your brand and build your brand by taking what you discover.

Summary

Branding isn’t only about the appearance of your logo. It’s about the bottom line.

Here at Media Feathers, we know the nuances and pitfalls of branding and have assisted numerous other companies like yours in getting their message across clearly. We can conduct thorough analyses to help you identify the essence of your brand’s identity and assist you in communicating the message to other people.

It’s a quick service that we offer regularly. For what you get, a clearly defined brand identity that you can use for future promotions–it’s an excellent value.

Reach out to us. We’re here to help your business grow.